TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Switch: how to change things when change is hard 
SN  - 9780307885036 (Pbk.)
AV  - BF 637 H437sw 2010
U1  - 155.7 
PY  - 2010///
CY  -  New York, N.Y
PB  - Crown Business
KW  - Change (Psychology)
KW  - Cambio (Psicología)
N1  - Includes bibliographical references (pages [267]-292) and index; Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going
ER  -