Ariely, Dan,   1967- <br/><br/>
Predictably irrational :  the hidden forces that shape our decisions / 
 Hidden forces that shape our decisions 
Dan Ariely. 
 - Revised and expanded edition 
 - New York, NY :  Harper,  c2009. 
 - xxxii, 368 pages :   illustrations ;   24 cm. 
<br/><br/> "Originally published in 2008, in a different format, by HarperCollins Publishers."--T.p. verso.  "1st rev. and expanded ed"--T.p. verso. 
<br/><br/>Includes bibliographical references (p. [341]-353) and index. 
<br/><br/> Introduction : How an injury led me to irrationality and to the research described here --  Truth about relativity : why everything is relative, even when it shouldn't be --  Fallacy of supply and demand : why the price of pearls, and everything else, is up in the air --  Cost of zero cost : why we often pay too much when we pay nothing --  Cost of social norms : why we are happy to do things, but not when we are paid to do them --  Influence of arousal : why hot is much hotter than we realize --  Problem of procrastination and self-control : why we can't make ourselves do what we want to do --  High price of ownership : why we overvalue what we have --  Keeping doors open : why options distract us from our main objective --  Effect of expectations : why the mind gets what it expects --  Power of price : why a 50-cent aspirin can do what a penny aspirin can't --  Context of our character, part 1 : why we are dishonest, and what we can do about it --  Context of our character, part 2 : why dealing with cash makes us more honest --  Beer and free lunches : what is behavioral economics, and where are the free lunches? --  Bonus material added for the revised and expanded edition : reflections and anecdotes about some of the chapters --  Thoughts about the subprime mortgage crisis and its consequences --  Thanks --  List of collaborators --  Notes --  Bibliography and additional readings --  Index.  ch. 1.  ch. 2.  ch. 3.  ch. 4.  ch. 5.  ch. 6.  ch. 7.  ch. 8.  ch. 9.  ch. 10.  ch. 11.  ch 12.  13. 
<br/><br/><label>ISBN: </label>9780061854545 0061854549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making.<br/>Economics--Psychological aspects.<br/>Consumer behavior.<br/>Comportamiento del consumidor<br/>Toma de decisiones<br/>Economía --Aspectos psicológicos 
<br/><br/><label>LC Class. No.: </label>BF 448  / A698p 2009 
<br/><br/><label>Dewey Class. No.: </label>153