TY  - BOOK
AU  - Perloff,Richard M.
TI  - The dynamics of persuasion: communication and attitudes in the 21st century 
SN  - 9780805863604 (alk. paper)
AV  - BF637.P4 P451 2008
U1  - 153.8/52 22
PY  - 2008///
CY  - New York
PB  - Lawrence Erlbaum Associates
KW  - Persuasion (Psychology)
KW  - Mass media
KW  - Psychological aspects
KW  - Attitude change
N1  - Includes bibliographical references (p. [487]-532) and indexes; Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns
N2  - Presents an introduction to persuasive communication and attitude change. This book explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. It investigates the impact of persuasive communication on attitudes toward various topics, including health and politics
UR  - http://www.loc.gov/catdir/toc/ecip0716/2007016430.html
UR  - http://www.loc.gov/catdir/enhancements/fy0731/2007016430-d.html
ER  -