TY  - BOOK
AU  - Signorelli,Jim
TI  - Storybranding 2.0: creating stand-out brands through the elements of story 
SN  - 9781626340312
PY  - 2014///
CY  - Austin, TX
PB  - Greenleaf Book Group
N1  - Contains Index and References; P. 1 The Birth of A Notion -- P. 2 StoryBranding -- Collecting the Backstory -- Characterizin the Brand -- Characterizing the Prospect -- Connecting the Characters -- Confronting the Obstacles -- Completing the StoryBrief -- P. 3 Telling the Story -- P. 4 Essays on StoryBranding
ER  -