The four : the hidden DNA of Amazon, Apple, Facebook, and Google /
Scott Galloway.
- International edition.
- viii, 323 pages ; 22 cm
Includes bibliographical references (pages 283-308) and index.
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The T algorithm -- What it takes to get to a trillion -- The fifth horseman? -- Who will be next? -- The four and you -- Follow your talent, not your passion -- Yes, and now what? -- Where are the four taking us? -- Acknowledgments -- Notes -- Illustration credits -- Index.
9780735213678 (paperback)) 9780525540397
Amazon.com (Firm) Apple Computer, Inc. Facebook (Firm) Google (Firm)
Information services industry--History. Internet industry--History. Industria de servicios de información--Historia. Industria del Internet--Historia