Galloway, Scott, 1964-

The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway. - International edition. - viii, 323 pages ; 22 cm

Includes bibliographical references (pages 283-308) and index.

The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The T algorithm -- What it takes to get to a trillion -- The fifth horseman? -- Who will be next? -- The four and you -- Follow your talent, not your passion -- Yes, and now what? -- Where are the four taking us? -- Acknowledgments -- Notes -- Illustration credits -- Index.

9780735213678 (paperback)) 9780525540397


Amazon.com (Firm)
Apple Computer, Inc.
Facebook (Firm)
Google (Firm)


Information services industry--History.
Internet industry--History.
Industria de servicios de información--Historia.
Industria del Internet--Historia

HD 9999 / G174f 2018

338.761004678