TY  - BOOK
AU  - Wiersema,Fred
TI  - Customer intimacy: pick your partners, shape your culture, win together 
SN  - 1888232005
AV  - bW648c 1996 
PY  - 1996///
CY  - Santa Monica, Calif.
PB  - Knowledge Exchange
KW  - CRV
KW  - Colección René Villarreal
KW  - Customer services
KW  - Customer relations
N1  - Includes index (P.215-218)
ER  -