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21.
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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by
Edition: Updated and rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Allworth Press, c2009
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 69 G574e 2009.

22.
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A year without "made in China" : one family's true life adventure in the global economy / Sara Bongiorni. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2007
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 9280.3 B713y 2007.

23.
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Passion brands : why some brands are just gotta have, drive all night for, and tell your friends about / Kate Newlin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amherst, NY : Prometheus Books,, 2009
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD69.B7 N549p 2009.

24.
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Where am I wearing? : a global tour to the countries, factories, and people that make our clothes / Kelsey Timmerman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2009
Online resources:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD9940.A2 T584w 2009.

25.
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Cross-cultural marketing : theory, practice and relevance / by Dawn Burton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, 2009
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415 B974c 2009.

26.
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Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1265 C912 2006.

27.
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Consumer.ology : the truth about consumers and the psychology of shopping / Philip Graves. by
Edition: Rev. pbk. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Nicholas Brealey, 2013
Other title:
  • Consumerology
  • Consumer dot ology
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.32 G776c 2013.

28.
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The tyranny of the market : why you can't always get what you want / Joel Waldfogel. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Cambridge, Mass. : Harvard University Press, 2007
Online resources:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.32 W163t 2007.

29.
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Shoptimism : why the American consumer will keep on buying no matter what / Lee Eisenberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, 2009
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.33 U6 EI36s 2009.

30.
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The power of business en Español : 7 fundamental keys to unlocking the potential of the Spanish-language Hispanic market / José Cancela. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Rayo, c2007
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.33 C215p 2007.

31.
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China's super consumers : what 1 billion customers want and how to sell it to them / Savio Chan and Michael Zakkour. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: Ã2014
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.33 C454c 2014.

32.
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Latinos, Inc. : the marketing and making of a people / Arlene Dávila. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Berkeley, CA : University of California Press, c2011
Other title:
  • Latinos Incorporated
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.33 D259l 2011.

33.
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El imperio irresistible : un minucioso análisis del triunfo de la sociedad de consumo estadounidnese sobre la civilización europea / Victoria De Grazia ; traducción de Luis Alfonso Noriega. by Series: El ojo de la historia ; 30
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona : Belacqva, c2006
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.33 D321i 2006.

34.
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Argenchip : ¿cómo somos y cómo pensamos los argentinos? : de la Argentina circular a la oportunidad histórica en la era del ciudadano-consumidor / Guillermo Oliveto. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: SPA
Publication details: Buenos Aires, Argentina : Atlántida, [2014]
Online resources:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.33 O48a 2014.

35.
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Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English Publisher: New York : AMACOM, American Management Association, [2013]Copyright date: Ã2013
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.332 F932m 2013.

36.
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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Series: Advertising and consumer psychology
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum, 2004
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5822 D618 2004.

37.
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Can't buy my love : how advertising changes the way we think and feel / Jean Kilbourne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Simon & Schuster, 1999
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5823 K48c 1999.

38.
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Why smart people make big money mistakes-- and how to correct them : lessons from the life-changing science of behavioral economics / Gary Belsky & Thomas Gilovich. by
Edition: Simon & Schuster trade pbk. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Simon & Schuster Paperbacks, 2010
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HG 179 B452w 2010.

39.
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Tutela del consumatore e azioni collettive di classe : aggiornato al nuovo art. 140 bis del codice del consumo, al d.lgs 4 marzo 2010, n. 28, sulla mediazione civile ... / Francesco Logoluso ; con prefazione di Ugo Villani. by Series: Scie di diritto e procedura civile
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Roma : Dike giuridica, [2010]
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: KKH 3276 L832t 2010.

40.
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La tutela del consumatore / a cura di Pasquale Stanzione e Antonio Musio. by Series: Trattato di diritto privato (G. Giappichelli editore) ; v. 30.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Torino : G. Giappichelli, 2009
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: KKH 3276 S792t 2009.