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1.
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Storytelling : la machine áa fabriquer des histoires et áa formater les esprits / Christian Salmon ; postface inédite de l'auteur. by Series: Découverte/Poche. Essais ; ; n 293.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Paris : La Découverte, c2008
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: H 8 C697.

2.
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Cross-cultural marketing : theory, practice and relevance / by Dawn Burton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Routledge, 2009
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415 B974c 2009.

3.
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Herd : how to change mass behaviour by harnessing our true nature / Mark Earls. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007
Other title:
  • How to change mass behaviour by harnessing our true nature
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.123 E12h 2007.

4.
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Marketing communications / John Egan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; United States : Thomson, 28 cm
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.123 E28m 2007.

5.
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beverly : Rockport, c2010
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1255 C366g 2010.

6.
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Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1265 C912 2006.

7.
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Marketing movil : una nueva herramienta de comunicacion. Análisis y nuevas perspectivas para el mercado español / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: La Coruña, España : Netbiblo, 2007
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1265 G643m 2007.

8.
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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, 2006
Other title:
  • Guide to marketing communication plans
  • Marketing communication plans
Online resources:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1265 P228a 2006.

9.
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 6a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1265 S556a 2003.

10.
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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Series: Advertising and consumer psychology
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N.J. : Lawrence Erlbaum, 2004
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5822 D618 2004.

11.
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Communication et médias : évolution et révolution / Catherine Grandcoing ; préface de Philippe Tassi by Series: Collection Médias et publicite
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Paris Economica 2007
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: P 92 G751c 2007.

12.
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Storytelling : bewitching the modern mind / Christian Salmon ; translated by David Macey. by
Edition: English ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: French
Publication details: London ; Brooklyn, NY : Verso, 2010
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: PN 51 S172s 2010.

13.
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Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. by
Edition: 5th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.123 S656m 2011.

14.
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Storytelling : la máquina de fabricar historias y formatear las mentes / Christian Salmon ; Traducción de Inés Bértolo by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Península, 2008
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: PN 51 S172s 2008.

15.
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Strategic media decisions / by Marian Axxaro with Dan Binder, Robb Clason, Carla Lloyd, Mary Alice Shaver, and Olaf Werder. by
Edition: 1st ed.
Material type: Text Text; Format: regular print ; Literary form: Not fiction
Language: English
Publication details: Chicago, IL : Copy Workshop, 2004
Online resources:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.123 A999s 2004.