Biblioteca Juan Bosch Search for 'su:"Marcas de fabrica."'

Topbrands : El libro de las grandes marcas en República Dominicana.

]]> Santo Domingo : Grupo Cerca, 2008 .
127 p. : 9789993467472

Harvard business review on marketing

]]> Boston : Harvard Business School Publishing, 2001 .
vii, 182 pages : , Contains articles previously published in the Harvard business review 21 cm..
1578518040 | 9781578518043

]]> Place hold on Harvard business review on marketing

Tata : the evolution of a corporate brand /

]]> By Witzel, Morgen, .
New Delhi : Penguin Portfolio, 2010 .
xvii, 222 p. : 24 cm..
9780670084067 | 0670084069

]]> Place hold on Tata :

Strategic brand management : building, measuring, and managing brand equity /

]]> By Keller, Kevin Lane,.
Upper Saddle River, NJ : Pearson/Prentice Hall, 2008 .
xxi, 692 p. : 27 cm..
9780131888593 (casebound) | 0131888595 (casebound)

]]> Place hold on Strategic brand management :

Lanmarq : la nueva economía de las marcas latinas analizada por expertos en branding /

]]> Madrid : LID Editorial, 2014 .
443 p. : 24 cm.
9788483568316

]]> Place hold on Lanmarq :

Harvard business review on brand management /

]]> Boston, Mass. : Harvard Business School Press, 1999 .
v, 204 p. : , Contains articles previously published in the Harvard business review. | Includes index. 21 cm..
1578511445 (alk. paper) | 9781578511440 (alk. paper)

]]> Place hold on Harvard business review on brand management /

Cómo crear una marca : manual de uso y gestión /

]]> By Fernández-Gómez, Jorge David, .
[Córdoba] : Almuzara, 2009 .
272, [8] páginas de láminas a color ; 25 cm..
8496968995 | 9788496968998

]]> Place hold on Cómo crear una marca :

Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /

]]> By Cato, Mac..
Beverly : Rockport, 2010 .
208 p. : 27 cm..
9781592535170 | 1592535178

]]> Place hold on Go logo! a handbook to the art of global branding :

Admiravel marketing novo : como a pirataria, a pobreza e os oligarcas estao reinventando o marketing /

]]> By Lenderman, Max.
Rio de Janeiro: Best Seller , 2010 .
317 p. , Traducido de: Brand new world : how paupers, pirates, and oligarchs are reshaping business 9788576844723

]]> Place hold on Admiravel marketing novo :

Brand new China : advertising, media, and commercial culture /

]]> By Wang, Jing,.
Cambridge, Mass. : Harvard University Press, 2008 .
xiii, 411 p. : 22 cm..
9780674026803 (cloth : alk. paper) | 0674026802 (cloth : alk. paper)

]]> Place hold on Brand new China :

Malicia para vender con marca : método paso a paso combinando la técnica del márketing con la astucia de los maestros de la estrategia militar /

]]> By Moliné, Marcal..
Bilbao : Deusto, 1996 .
333 p. ; 23 cm..
8423414450 | 9788423414451 | 8423421104 | 9788423421107

]]> Place hold on Malicia para vender con marca :

The creative artist's legal guide : copyright, trademark, and contracts in film and digital media production /

]]> By Seiter, William J.,.
New Haven : Yale University Press, 2012 .
xi, 244 p. : 24 cm..
9780300161199 (pbk.)

]]> Place hold on The creative artist's legal guide :

Derecho de marcas : legislación. Jurisprudencia comunitaria /

]]> By Fernández-Nóvoa, Carlos,.
Madrid : Marcial Pons, ediciones jurídicas y sociales, 2001 .
558 p. ; 25 cm..
847248890X | 9788472488908

]]> Place hold on Derecho de marcas :

Piracy and the state : the politics of intellectual property rights in China /

]]> By Dimitrov, Martin K.,.
Cambridge ; | New York : Cambridge University Press, 2009 .
xviii, 307 p. : 24 cm..
9780521897310 (hbk.) | 0521897319 (hbk.)

]]> Place hold on Piracy and the state :

Marcas & trademarks México /

]]> By Larrea, Quim,.
Barcelona : Editorial Gustavo Gili, 2009 .
460, [22] p. : , Incluye índice. 22 cm..
9788425223051

]]> Place hold on Marcas & trademarks México /

Branding television /

]]> By Johnson, Catherine,.
Abingdon, Oxon ; | New York : Routledge, 2012 .
xvii, 197 p.; 25 cm..
9780415548427 (alk. paper) | 9780415548434 (pbk. : alk. paper) | 9780203597033 (ebk.)

]]> Place hold on Branding television /

El libro rojo de las marcas [cómo construir marcas deéxito] /

]]> By Bassat, Luis..
Madrid : Espasa-Calpe, 1999 .
255 p. : , Tapa dura. 31 cm..
8423991849 | 9788423991846

]]> Place hold on El libro rojo de las marcas [cómo construir marcas deéxito] /

La marca país en América Latina / Bases teóricas y técnicas del diseño de la marca-país y auditoría gráfica de veinte emblemas de países latinoamericanos

]]> By Chaves, Norberto.
Buenos Aires, Argentina : La Crujía , 2011 .
107 p. : , Contiene Bibliografía y Glosario. 20 cm..
9789876011358

]]> Place hold on La marca país en América Latina /

Status update : celebrity, publicity, and branding in the social media age /

]]> By Marwick, Alice Emily..
New Haven : Yale University Press, 2013 .
viii, 360 p. ; 25 cm.
9780300176728 (cloth : alkaline paper) | 9780300209389 (pbk.)

]]> Place hold on Status update :

Las leyes de la marca el Storytelling : Cómo mantener y ganar más clientes /

]]> By Walter, Ekaterina.
Ciudad de México : McGraw-Hill, 2021 .
iv, 279 p. : , Índice 24 cm .
9786071514455 | 6071514452

]]> Place hold on Las leyes de la marca el Storytelling :

Visibilidad online : inmortaliza tu marca /

]]> By Ayala, David .
Barcelona : Anaya Multimedia, 2020 .
294 páginas ; 24 cm..
9788441542402 | 8441542406

]]> Place hold on Visibilidad online :