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Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : International Thomson Editores, c1998
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF5415 L218m 1998.

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2.
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Introducción a la investigación en medios masivos de comunicación / Roger D. Wimmer, Joseph R. Dominick by
Edition: 6
Material type: Text Text; Format: print
Language: ES
Publication details: México : International Thomson Editores, 2001
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: P 91.3 W757i 2001.

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