"A Hollywood memoir"--Jacket

Introduction
Finding my "and"
Locked doors, severed heads, and the early history of test screenings
The lights in Minneapolis
The girl in the black cocktail dress
Know thy audience
From straight-to-DVD to five f*cking sequels
Scores settle scores
When bad things happen to good movies
It's like seeing your lover naked for the first time
Spock, Laddie, and lessons in managing highly emotional individuals
Conclusion

"Discover the fascinating and secretive process of audience testing of Hollywood movies through these first-hand stories from famous filmmakers, studio heads, and stars"-- Provided by publisher.