Small giants : companies that choose to be great instead of big / Bo Burlingham.

By:

Burlingham, Bo

Material type: Text

TextLanguage: eng Publication details: New York : Portfolio, 2005.Description: xxxii, 224 p. ; 24 cmISBN:

9781591840930 (hardcover)
1591840937 (hardcover)

Subject(s):

DDC classification:

658.4/09 22

LOC classification:

HD 62.7 B961s 2005

Online resources:

Contents:

Free to choose -- Who's in charge here? -- The Mona Lisa prinsiple -- The art of business.

Summary: Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an anomaly in today's environment. This book is about the unconventional people who run these purpose-driven companies, consistently profitable yet consciously resisting convention by staying small and great instead of becoming large and mediocre.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HD 62.7 B961s 2005 (Browse shelf(Opens below))	1	Available	00000140197

Title from resource description page (Recorded Books, viewed June 19, 2014).

Free to choose --
Who's in charge here? --
The Mona Lisa prinsiple --
The art of business.

Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an anomaly in today's environment. This book is about the unconventional people who run these purpose-driven companies, consistently profitable yet consciously resisting convention by staying small and great instead of becoming large and mediocre.

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