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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : John Wiley & Sons, 2007
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Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1265 S425n 2007.

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2.
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The new rules of marketing & PR : How to use social media, online video, mobile applications, blogs, new releases and viral marketing to reach buyers directly / David Meerman Scott. by
Edition: Fourth edition.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1265 S425n 2013.

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