Blockbusters : why big hits - and big risks - are the future of the entertainment business / Anita Elberse.
Material type:
TextLanguage: English Publisher: London : Faber & Faber Limited, 2014Edition: First editionDescription: 307 pages : illustrations ; 22 cmContent type: - text
- unmediated
- volume
- 9780571309221 (pbk)
- 0571309224 (pbk)
- 384 23
- P 96 E37b 2014
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | P 96 E37b 2014 (Browse shelf(Opens below)) | 1 | Available | 00000111641 |
Includes bibliographical references and index.
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
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