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Smart brevity : the power of saying more with less / Jim VandeHei, Mike Allen and Roy Schwartz.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: New York : Workman Publishing, 2022Description: 218 pages : illustrations (chiefly color) ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781523516971 (hardcover)
  • 1523516976
Subject(s): DDC classification:
  • 658.4/5
LOC classification:
  • HD 30.3 V225s 2022
Contents:
Introduction: The Fog of Words Part 1: What Is Smart Brevity? Short, Not Shallow Smart Brevity, Explained The Road to Smart Brevity Audience First Part 2: How to Do It 5. Be Worthy 6. Grab Me! 7. ONE Big Thing 8. Why It Matters 9. Go Deeper 10. The Right Words 11. Emojis Part 3: Smart Brevity in Action 12. Mike’s Playbook 13. The Art of the Newsletter 14. Be Heard @Work 15. Smart Brevity Your Email 16. Smart Brevity Your Meetings 17. Smart Brevity Your Speeches 18. Smart Brevity Your Presentations 19. Smart Brevity Your Social Media 20. Smart Brevity Your Visuals 21. How to Run a Company on Smart Brevity 22. Communicate Inclusively 23. The Cheat Sheet 24. Take Smart Brevity for a Spin Acknowledgments
Summary: "Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"-- Provided by publisher.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 30.3 V225s 2022 (Browse shelf(Opens below)) 1 Available 00000193684

Introduction: The Fog of Words
Part 1: What Is Smart Brevity?
Short, Not Shallow
Smart Brevity, Explained
The Road to Smart Brevity
Audience First
Part 2: How to Do It
5. Be Worthy
6. Grab Me!
7. ONE Big Thing
8. Why It Matters
9. Go Deeper
10. The Right Words
11. Emojis
Part 3: Smart Brevity in Action
12. Mike’s Playbook
13. The Art of the Newsletter
14. Be Heard @Work
15. Smart Brevity Your Email
16. Smart Brevity Your Meetings
17. Smart Brevity Your Speeches
18. Smart Brevity Your Presentations
19. Smart Brevity Your Social Media
20. Smart Brevity Your Visuals
21. How to Run a Company on Smart Brevity
22. Communicate Inclusively
23. The Cheat Sheet
24. Take Smart Brevity for a Spin
Acknowledgments

"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"-- Provided by publisher.

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