Media/impact : an introduction to mass media / Shirley Biagi.

By:

Biagi, Shirley, 1944-

Material type: Text

TextLanguage: English Publication details: Australia ; Boston : Wadsworth Cengage Learning, c2012.Edition: 10th edDescription: xxxiv, 430 pages : illustrations (some col.) ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781111346362
1111346364

Subject(s):

Mass media

LOC classification:

P90 .B489 2012

Contents:

contenidos: Part I: The Media of Mass Communication Mass Media and Everyday Life Books: Rearranging the Page Newspapers: Expanding Delivery Magazines: Targeting the Audience Recordings: Demanding Choices Radio: Riding the Wave Movies: Picturing the Future Television: Changing Channels Digital Media: Widening the Web Part II: Persuading with Media Advertising: Motivating Customers Public Relations: Promoting Ideas Part III: Changing Messages News and Information: Getting Personal Society, Culture, and Politics: Shaping the Issues Law and Regulation: Rewriting the Rules Ethics: Placing Responsibility Global Media: Discovering New Markets Supplementary Sections Glossary of media terms Media Research Guide Index

Summary: Media/Impact is an introductory textbook that explores how mass media industries—like books, newspapers, film, radio, television, and digital platforms—affect our daily lives, culture, and society. It covers the history, structure, and influence of each medium, while also examining advertising, public relations, ethics, media law, and global communication. The book is filled with real-world examples, visuals, and interactive features to help students understand how media shapes public opinion, behavior, and the modern world.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Automatización y Procesos Técnicos	Automatización y Procesos Técnicos (1er. Piso)	P90 .B489 2012 (Browse shelf(Opens below))	1	Available	00000193913

Includes bibliographical references (p. 394-409) and index.

contenidos: Part I: The Media of Mass Communication

Mass Media and Everyday Life

Books: Rearranging the Page

Newspapers: Expanding Delivery

Magazines: Targeting the Audience

Recordings: Demanding Choices

Radio: Riding the Wave

Movies: Picturing the Future

Television: Changing Channels

Digital Media: Widening the Web

Part II: Persuading with Media

Advertising: Motivating Customers

Public Relations: Promoting Ideas

Part III: Changing Messages

News and Information: Getting Personal

Society, Culture, and Politics: Shaping the Issues

Law and Regulation: Rewriting the Rules

Ethics: Placing Responsibility

Global Media: Discovering New Markets

Supplementary Sections

Glossary of media terms

Media Research Guide

Index

Media/Impact is an introductory textbook that explores how mass media industries—like books, newspapers, film, radio, television, and digital platforms—affect our daily lives, culture, and society. It covers the history, structure, and influence of each medium, while also examining advertising, public relations, ethics, media law, and global communication. The book is filled with real-world examples, visuals, and interactive features to help students understand how media shapes public opinion, behavior, and the modern world.

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