Includes bibliographical references and index.

Introduction: the diminishing of public purpose -- The lattice and the ratchet -- The admissions arms race -- On being mission centered and market smart -- To publish and perish -- A value proposition -- Thwarted innovation -- Who owns teaching? -- Making educational quality job one -- Not good enough -- Crafting a public agenda -- Dancing with change.

Remaking the American University' provides analysis of the ways market forces have shaped and distorted the behaviours, purposes, and ultimately the missions of universities and colleges over the past half-century.