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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill. : NTC Business Books, c1999.Edition: 5th edDescription: xxi, 378 p. : ill. ; 24 cmISBN:
  • 0844229520
Subject(s): DDC classification:
  • 659.113
LOC classification:
  • HF 5823 S387s 1999
Online resources:
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5823 S387s 1999 (Browse shelf(Opens below)) 1 1 Available 00000118264

Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.

Includes bibliographical references and index.

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