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Market intelligence : how and why organisations use market research.

By: Material type: TextTextSeries: Market research in practicePublication details: London : Kogan Page, 2004.Description: viii, 223 pISBN:
  • 0749442018
  • 9780749442019
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.2 .C161 2004
Other classification:
  • Qblab
  • 658.8
Online resources:
Contents:
Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF5415.2 .C161 2004 (Browse shelf(Opens below)) 3 Available 00000064109

Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.

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