"This book makes an important contribution to the study of political communication. Its chapters provide a detailed analysis of forms of media talk associated with contemporary political elections. The approach is derived from the study of broadcast media talk, which extends here to political communication on the Internet. Key topics include: changing forms of political interview, televised political debates (held in the UK for the first time in 2010), the use of multimedia in promotional discourse, and uses of the Internet to engage with voters (an approach used successfully in the Obama presidential campaigns of 2008 and 2012). In addition to chapters from the UK and USA, there are also contributions from Greece, Spain, Sweden and Austria. Accordingly this book breaks new ground, not only in its coverage of the way politics is communicated to citizens, but also its recognition that in the modern world political culture is increasingly globalised, requiring an international critical perspective"-- Provided by publisher.

Machine generated contents note: -- Introduction; Andrew Tolson and Mats Ekstrèom -- 1. 'We change or we sink': Discursively Constructing the Voter's Dilemma in a Pre-election Interview with the Greek Prime Minister; Marianna Patrona -- 2. Obama in the No Spin Zone; Ian Hutchby -- 3. Transformations in Hybrid TV Talk: Extended Interviews on The Daily Show(.com); Geoffrey Baym -- 4. 'I have a question for you': Mediatised Democracy, Citizen Participation and Elections in Catalonia. Rut M. Sanz Sabido -- 5. More than Cleggmania: The Celebrity Politician, Presidentialisation and the UK Leader Debates; Neil Washbourne -- 6. The Telegenic Politician? Communication Strategies in the UK Election 2010 Party Leader Debates; Andrew Tolson -- 7. Rhetoric and Responses: Electioneering on Youtube; Cassian Sparkes-Vian -- 8. Citizen Participation in Journalist Discourse; Mats Ekstrèom and Gèoran Eriksson -- 9. Multi-platform Political Interviews in the Swedish Election Campaign 2010 -- 10. Mediatisation, Right-Wing Populism and Political Campaigning: The Case of the Austrian Freedom Party; Bernhard Forchtner, Michal Krzyzanowski and Ruth Wodak -- 11. Get involved! Communication and Engagement in the 2008 Obama Presidential E-campaign; Nuria Lorenzo-Dus and Pilar Garce;s-Conejos Blitvich.