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Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, MA : Addison-Wesley, c1998
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Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF5415.2 L523m 1998.

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2.
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Driving digital strategy : a guide to reimagining your business / Sunil Gupta by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: eng
Publication details: Boston, Massachusetts : Harvard Business Review Press, 2018
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 30.28 G977d 2018.

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