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Marketing research kit for dummies / by Michael R. Hyman and Jeremy J. Sierra.

By: Contributor(s): Material type: TextTextSeries: --For dummiesPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2010.Description: xiv, 392 p. : ill. ; 24 cm. + 1 DVD-ROM (4 3/4 in.)ISBN:
  • 9780470520680 (pbk.)
  • 047052068X (pbk.)
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 H996m 2010
Contents:
Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens.
Summary: Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF5415.2 H996m 2010 (Browse shelf(Opens below)) 3 Available 00000098689

Includes index.

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.

Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens.

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