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1.	Image from Amazon.com	The myth of excellence : Why great companies never try to be best at everything / Fred Crawford and Ryan Mathews by Crawford, Fred Mathews, Ryan Material type: Text; Format: print Language: EN Publication details: New York : Crown Business, 2001 Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415 C899m 2001. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker. by Mathews, Ryan Wacker, Watts Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : FT Press, c2008 Online resources: Table of contents only Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF5415 .M3365 2008. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	The deviant's advantage : how fringe ideas create mass markets / Watts Wacker and Ryan Matthews. by Mathews, Ryan Wacker, Watts Edition: 1st pbk. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Three Rivers Press, c2004 Online resources: Contributor biographical information Sample text Publisher description Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF5415 M429d 2004. Place hold Save to lists Add to cart (remove)

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