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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. by
Edition: Annotated instructor's ed. / Charles Pearce.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1989
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5823 W456a 1989.

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2.
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2012
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF5823 .W455 2012.

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