Strategic integrated marketing communication : theory and practice / Larry Percy.

By: Material type: TextTextPublication details: Boston : Butterworth-Heinemann , 2008.Description: xiii, 308 p. : ill. , graf. tabl. ; 25 cmLOC classification:
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Contents:
1. Overview of IMC -- 2. Brands and IMC -- 3. Companies and IMC -- 4. Traditional Advertising -- 5. Traditional Promotion -- 6. Direct Marketing and Other IMC Options -- 7. New Media -- 8. Message Processing -- 9. Creative Execution -- 10. Planning Consideration -- 11. The IMC planning process -- 12. Finalizing Implementing the Plan.
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Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Oficina Leonel Fernández Colección 6to. Piso (Browse shelf(Opens below)) 1 Available 00000109402

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1. Overview of IMC -- 2. Brands and IMC -- 3. Companies and IMC -- 4. Traditional Advertising -- 5. Traditional Promotion -- 6. Direct Marketing and Other IMC Options -- 7. New Media -- 8. Message Processing -- 9. Creative Execution -- 10. Planning Consideration -- 11. The IMC planning process -- 12. Finalizing Implementing the Plan.

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