Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.
Material type:
TextLanguage: English Original language: German Publication details: London ; New York : Thames & Hudson, 2010.Description: 311 p. : col. ill. ; 27 cmISBN: - 9780500515402 (hbk.)
- 0500515409 (hbk.)
- HF 5823 P947c 2010
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5823 P947c 2010 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000104702 |
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
Includes bibliographical references (p. 309-311) and index.
Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
There are no comments on this title.
