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High visibility : the making and marketing of professionals into celebrities / Irving Rein, Philip Kotler, Martin Stoller.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill. : NTC Pub. Group, 1997.Description: xiii, 346 p. : ill. ; 24 cmISBN:
  • 0844234486
  • 0844234486
  • 9780844234489
  • 0809231778
  • 9780809231775
Subject(s): DDC classification:
  • 659 21
LOC classification:
  • HF 5823 R364n 1997
Online resources:
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5823 R364n 1997 (Browse shelf(Opens below)) 1 1 Available 00000010918

Includes bibliographical references and index.

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