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Beyond 2000 : the future of direct marketing / [edited by] Jerry I. Reitman ; foreword by James G. Oates.

Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill. : NTC Business Books, c1994Description: xxv, 268 p. : ill. ; 24 cmISBN:
  • 0844234508
  • 9780844234502
Subject(s): DDC classification:
  • 658.8/4
LOC classification:
  • HF 5415.126 B573 1994
Contents:
Strategic challenges for Beyond 2000, p.3 -- Technology and the consumer, p.45 -- Massages for all media, p.109 special applications, p.159.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.126 B573 1994 (Browse shelf(Opens below)) 1 1 Available 00000108105

Includes index.

Strategic challenges for Beyond 2000, p.3 -- Technology and the consumer, p.45 -- Massages for all media, p.109 special applications, p.159.

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