Includes index.

Introduction: concept. The elevator speech + the butterfly effect = the elevator speech effect --
The elevator speech: a small message can have a big impact -- Define your intention -- The basic core outline to get you started --
It's not one thing; it's three things --
Build a persuasive case --
Get creative and bring the message to life --
Delivery: speak in your own authentic voice --
Earn the right to be heard --
"Plus-ing" the elevator speech --
Walk through it before you run with it --
It's a dance: practice and evaluate to improve and grow --
Nuggets of advice and answers to frequently asked questions.

Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. And Sjodin suggests you expand your vision of what it can do. 'Don't just think of an elevator speech as a generic tool you use in chance moments-consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.' Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. In this newly updated edition, Sjodin offers her time-tested strategies and advice, including simple outlines, worksheets, a sample elevator speech, evaluation forms, and much more.