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Traction : how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares.

By: Contributor(s): Material type: TextTextLanguage: Eng Publisher: New York : Portfolio/Penguin, [2015]Description: xiii, 222 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781591848363 (hbk)
  • 1591848369
Subject(s): DDC classification:
  • 658.1/1 23
LOC classification:
  • HD 62.5 W423t 2015
Online resources:
Contents:
Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.
Summary: "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 62.5 W423t 2015 (Browse shelf(Opens below)) 1 Available 00000121786

Includes index.

Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.

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