Amazon cover image
Image from Amazon.com

Transmedia marketing : from film and TV to games and digital media / Anne Zeiser.

By: Material type: TextTextLanguage: English Publisher: New York : Focal Press, 2015Description: xvii, 450 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415716116 (pbk.)
  • 9780415716109 (hbk)
Subject(s): DDC classification:
  • 302.230688 23
LOC classification:
  • P 96  Z47t 2015
Contents:
1. Introduction to transmedia marketing -- 2. Marketing planning -- 3. The creative process -- 4. Influence the influencers : press and publicity -- 5. Influence the influencers : A-list vehicles -- 6. Reaching your public : visual expression -- 7. Reaching your public : advertising -- 8. Reaching your public : digital and viral -- 9. Finding success.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 96 Z47t 2015 (Browse shelf(Opens below)) 1 Available 00000111675

Includes index.

1. Introduction to transmedia marketing --
2. Marketing planning --
3. The creative process --
4. Influence the influencers : press and publicity --
5. Influence the influencers : A-list vehicles --
6. Reaching your public : visual expression --
7. Reaching your public : advertising --
8. Reaching your public : digital and viral --
9. Finding success.

There are no comments on this title.

to post a comment.