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The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett.

Contributor(s): Material type: TextTextLanguage: English Series: McGraw Hill Professional / MarketingPublication details: New Delhi : Tata McGraw-Hill Education Private Limited, 2010.Description: xv, 464 p. : ill. ; 24 cmISBN:
  • 9780071067645
  • 0071067647
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF 5415 B592 2010
Contents:
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415 B592 2010 (Browse shelf(Opens below)) 1 1 Available 00000100729

Tata McGraw-Hill edition.

Includes bibliographical references and index.

Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.

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