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Consumers / Erick Arnould, Linda Price, George Zinkhan by Series: McGraw-Hill - Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print
Language: English
Publication details: Boston : McGraw-Hill, 2004
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.32 A765c 2004.

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2.
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The survey research handbook / Pamela L. Alreck, Robert B. Settle. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2004
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Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HN 29 A459s 2004.

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