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1.
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Topbrands : El libro de las grandes marcas en República Dominicana.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: Spanish
Publication details: Santo Domingo : Grupo Cerca, 2008
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: 118 HD 69 T673 2008.

2.
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2004
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD69.B7 .A2154 2004 | AA111b 2004.

3.
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Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Penguin Portfolio, 2010
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 59.6 W833t 2010.

4.
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Crush it! : why now is the time to cash in on your passion / Gary Vaynerchuk. by
Edition: 1st ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: [New York] : HarperStudio, c2009
Other title:
  • Why now is the time to crush it! : cash in on your passion
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 62.5 V392c 2009.

5.
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Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by
Edition: Updated and rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Allworth Press, c2009
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 69 G574e 2009.

6.
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Lanmarq : la nueva economía de las marcas latinas analizada por expertos en branding / Gonzalo Brujó, Coord.; prólogo de John D. Wren by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : LID Editorial, 2014
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 69 L291 2014.

7.
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We first : how brands and consumers use social media to build a better world / Simon Mainwaring. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2011
Other title:
  • How brands and consumers use social media to build a better world
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD60 .M327 2011.

8.
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Passion brands : why some brands are just gotta have, drive all night for, and tell your friends about / Kate Newlin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amherst, NY : Prometheus Books,, 2009
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD69.B7 N549p 2009.

9.
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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Business Plus, 2008
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415 B315b 2008.

10.
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beverly : Rockport, c2010
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1255 C366g 2010.

11.
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Admiravel marketing novo : como a pirataria, a pobreza e os oligarcas estao reinventando o marketing / Max Lenderman ; traducao Hugo Machado. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Rio de Janeiro: Best Seller , 2010
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1255 L564a 2010.

12.
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1265 K39l 2011.

13.
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Brand you : turn your unique talents into a winning formula / John Purkiss and David Royston-Lee. by
Edition: 2nd edition
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England ; New York : Pearson, c2012
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5381 P985b 2012.

14.
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Buying in : the secret dialogue between what we buy and who we are / Rob Walker. by
Edition: 1ra. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Random House, c2008
Online resources:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF5415.1255 .W35 2008.

15.
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Domain names rewired : strategies for brand protection in the next generation of the Internet / Jennifer C. Wolfe and Anne H. Chasser. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Eng
Publication details: Hoboken, N.J. : John Wiley & Sons, c2013
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF5415.15 W855 2013.

16.
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Branding television / Catherine Johnson. by Series: Comedia
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York : Routledge, c2012
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: PN 1992.3 J66b 2012.

17.
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Global jihadism : theory and practice / Jarret M. Brachman. by Series: Cass series on political violence
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2009
Online resources:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: BP182 .B796g 2009 | BF637.S8 W526M 2008.

18.
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The open brand : when push comes to pull in a web-made world / Kelly Mooney and Nita Rollins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Berkeley, Calif. : New Riders, 2008
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: TK 5105.888 M818o 2008.

19.
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Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Language: Spanish Publisher: New Haven : Yale University Press, [2013]
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: TK 5105.88817 M391s 2013.

20.
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Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : American Library Association, 2008
Online resources:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: Z 716.3 .D728c 2008.