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1.
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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, 2006
Other title:
  • Guide to marketing communication plans
  • Marketing communication plans
Online resources:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5415.1265 P228a 2006.

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2.
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Planificación y gestió n de medios publicitarios / Francisco Pérez-Latre. by Series: Ariel Comunicación
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona : Ariel, 2000
Online resources:
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HF 5826 .5 P438p 2000.

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