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Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

Contributor(s): Material type: TextTextPublication details: Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006.Description: xxxv, 405 p. : ill. 24 cmISBN:
  • 0805852166 (alk. paper)
Subject(s): DDC classification:
  • 658.8/343 22
LOC classification:
  • HF 5415.1265 C912 2006
Online resources:
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 C912 2006 (Browse shelf(Opens below)) 1 1 Available 00000029004

Includes bibliographical references and index.

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