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Lanmarq : la nueva economía de las marcas latinas analizada por expertos en branding / Gonzalo Brujó, Coord.; prólogo de John D. Wren by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Madrid : LID Editorial, 2014
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 69 L291 2014.

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2.
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La reputación de marca : 100 ejemplos de construcción, destrucción y reconstrucción / Carlos Pursals by Series: Comunicación ; 285 | Comunicación (Editorial UOC)
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Barcelona : Editorial UOC, 2013
Availability: Items available for loan: Biblioteca Juan Bosch (1)Call number: HD 69 P986r 2013.

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