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Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.

By: Contributor(s): Material type: TextTextPublication details: San Francisco : Jossey-Bass, c2006.Edition: 1st edDescription: xv, 187 pISBN:
  • 9780787983093
  • 0787983098
Subject(s): LOC classification:
  • HD69 .B7 F663b 2006
  • 663b 2006
Online resources:
Contents:
Strong brand, strong reputation -- Measuring brand and reputation -- The Balanced Brand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD69 .B7 F663b 2006 | 663b 2006 (Browse shelf(Opens below)) 3 Available 00000064180

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Strong brand, strong reputation -- Measuring brand and reputation -- The Balanced Brand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.

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