000			02816nam a2200349L 4500
001			78525
005			20230411085943.0
008			091215s2009 xx 000 u und d
035			_a(OCoLC)ocn489018694
040			_aDKDLA _bdan _cDKDLA
020			_a0470994657
020			_a9780470994658
029	0		_aDKDLA _b37850501
035			_a(OCoLC)489018694
084			_a658.8 _2z
049			_aGRAL
050	1	4	_aEV92c 2009
100	1		_aEvans, Martin.
245	1	0	_aConsumer Behaviour.
250			_aSecond edition.
260			_aChichester : _bJohn Wiley & Sons, _c2009.
300			_a560 p.
505	0		_aAbout the Authors -- Preface to the Second Edition -- Acknowledgements -- PAR 1 INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR. CHAPTER 1 Consumer Motives and Values -- CHAPTER 2 Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception -- 2 Learning and Attitudes / CHAPTER 3 Consumer Response to Marketing Actions -- 3 Action, Post-Purchase Dissonance, Consumer Involvement / CHAPTER 4 Consumer Response to Marketing Actions -- CHAPTER 5 Consumer Demographics -- CHAPTER 6 Consumer Psychographics -- ARTICLE D Smeesters and N Mandel (2006) Positive and NegativeMedia Image Effects on the Self -- Journal of Consumer Research, Vol 32, pp 576-582. PART 2 SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR. CHAPTER 7 Social Group, Tribal and Household Buying Influences -- CHAPTER 8 Culture and Subculture -- An Exploratory Study of UK Celebrants' Consumption Rituals / ARTICLE S McKechnie and C Tynan (2006) Social Meanings in Christmas Consumption -- Journal of Consumer Behaviour, Vol 5, pp 130-144. PART 3 INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR. CHAPTER 9 New Product Buying -- CHAPTER 10 Repeat, Loyal and Relational Buying -- CHAPTER 11 Data-Based Consumer Behaviour -- CHAPTER 12 Consumer Misbehaviour -- CHAPTER 1 Organizational Buying Behaviour -- ARTICLE P A Norberg and D R Horne (2007) Privacy Attitudes and Privacy-Related Behavior -- 829-847. Glossary / Psychology & Marketing, Vol 24(10) -- References -- Index.
520	8		_aConsumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend....
653			_aForbrugeradfµrd.
653			_aConsumer behavior.
700	1		_aFoxall, Gordon.
700	1		_aJamal, Ahmad.
942			_2lcc _cbk
994			_aC0 _bDRFGD
946			_anc
999			_c109928 _d109928