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008			060907n2000 dr spa
020			_a0395974836
035			_9funglode206
041			_aEn
100			_aPride, William M
245	1		_aMarketing : _bConcepts and strategies / _cWilliam M. Pride, O. C. Ferrel
260			_aBoston : _bHougton Mifflin Company , _c2000
300			_axxx, 625, [98] p.
520			_aAn overview of strategic marketing, 2. -- Strategic planning, 25. -- The marketing environment, 53. -- Social responsibility and ethics in marketing, 79. -- Global markets and international marketing, 107. -- Marketing research and information systems, 136. -- Target markets : Segmentation and evaluation, 163. -- Consumer buying behavior, 193. -- Organizational markets and buying behavior, 221. -- Product concepts, 248. -- Developing and managing products, 269. -- Branding and packaging, 293. -- Services, 319. -- Marketing channels and supply chain management, 348. -- Wholesaling and physical distribution, 373. -- Retailing, 401. -- Integrated marketing communications, 430. -- Advertising and public relations, 455. -- Personal selling and sales promotion, 483. -- Pricing concepts, 514. -- Setting prices, 535. -- Marketing implementation and control, 564. -- Marketing on the internet, 595. -- E-Marketing, 625
700			_aFerrel, O. C
942			_2lcc _cbk
999			_c110162 _d110162