| 000 | 01161cam a2200373Ka 4500 | ||
|---|---|---|---|
| 001 | 53979 | ||
| 005 | 20230411090010.0 | ||
| 008 | 950123s1995 fr a b 001 0 fre d | ||
| 035 | _a(OCoLC)ocm31868666 | ||
| 040 |
_aFCU _bfre _cFCU _dFIL _dOCLCQ _dLVB |
||
| 020 | _a2840741032 | ||
| 035 | _a(OCoLC)31868666 | ||
| 090 |
_aHF5415.13 _bL224m 1995 |
||
| 049 | _aGRAL | ||
| 100 | 1 |
_aLambin, Jean-Jacques, _d1933- |
|
| 245 | 1 | 3 |
_aLe marketing stratégique : _bune perspective europénne / _cJean-Jacques Lambin. |
| 250 | _a3e éd. | ||
| 260 |
_aParis : _bEdiscience international, _c1995 |
||
| 300 |
_axxii, 610 p. : _bill. ; _c25 cm. |
||
| 504 | _aNotes bibliogr. Index. | ||
| 650 | 7 |
_aMarketing _xGestion. _2ram |
|
| 650 | 7 |
_aPlanification stratégique. _2ram |
|
| 650 | 7 |
_aMarketing _xAspect social. _2ram |
|
| 650 | 7 |
_aMarketing _xPrise de décision. _2ram |
|
| 650 | 6 | _aMarketing. | |
| 650 | 6 |
_aMarketing _xGestion. |
|
| 650 | 6 |
_aMarketing _zEurope. |
|
| 650 | 6 |
_aMarketing _zEurope _xGestion. |
|
| 650 | 6 | _aMarketing stratégique. | |
| 650 | 6 |
_aMarketing stratégique _zEurope. |
|
| 942 |
_2lcc _cbk |
||
| 994 |
_aC0 _bDRFGD |
||
| 946 | _acsexposito | ||
| 999 |
_c110664 _d110664 |
||