| 000 | 00745nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 62 | ||
| 005 | 20230411090019.0 | ||
| 008 | 060907n2002 dr spa | ||
| 020 | _a0070275475 | ||
| 035 | _9funglode62 | ||
| 041 | _aES | ||
| 100 | _aLehmann, Donald R. | ||
| 245 | 1 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer |
|
| 250 | _a5 | ||
| 260 |
_aBoston : _bMcGraw-Hill - Irwin, _c2002 |
||
| 300 | _axiii, 256 p. | ||
| 520 | _aOverview, 1. -- Defining the competitive set, 18. -- Industry analysis, 42. -- Competitor Analysis, 64. -- Customer analysis, 106. -- Market potential and sales forecasting, 170. -- Developing product strategy, 214 | ||
| 700 | _aWiner, Russell S. | ||
| 942 |
_2lcc _cbk |
||
| 999 |
_c110948 _d110948 |
||