000			01774cam a2200337 a 4500
999			_c112335 _d112335
003			BJBSDDR
005			20230411090106.0
007			ta
008			100917s2011 nyua b 001 0 eng
020			_a9780814416938
020			_a0814416934
035			_a(OCoLC)ocn664519656
040			_aDLC _cDLC _bspa
041			_aeng
050	0	0	_aHF 5415 _bL973m 2011
082	0	0	_a658.802 _222
100	1		_aLuther, William M. _d1933-2002
245	1	4	_aThe marketing plan : _bhow to prepare and implement it / _cWilliam M. Luther.
250			_a4th ed.
260			_aNew York : _bAMACOM, _cc2011.
300			_axi, 292 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan.
520			_aNow fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
650		0	_aMarketing.
650		4	_aMercadeo _9798
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
946			_idpf