000			03264cam a22004817i 4500
999			_c112435 _d112435
003			BJBSDDR
005			20230411090109.0
007			ta
008			170315t20172017txua 001 0 eng d
020			_a9781626344648 (hardcover)
020			_a1626344647 (hardcover)
035			_a(OCoLC)ocn981957020
040			_aYDX _beng _cYDX
041			_aspa
042			_alccopycat
050	0	0	_aHD 58.8 _bG152d 2017
082	0	0	_a658.406
100	1		_aGale, Michael, _eauthor.
245	1	4	_aThe digital helix : _btransforming your organization's DNA to thrive in the digital age / _cMichael Gale & Chris Aarons.
250			_aFirst edition.
264		1	_aAustin, Texas : _bGreenleaf Book Group Press, _c[2017]
264		4	_c©2017
300			_axvi, 242 pages : _billustrations ; _c24 cm
504			_aIncludes bibliographical references (pages 227-234) and index.
505	0		_aIntroduction: Digital transformation and the digital helix : a primer -- Part 1: The new digital world we live in. To thrive in digital, you have to understand the past ; Tradition is the illusion of permanence -- Part 2: How digital thinking changes your actions and results. Seven drivers that will help you escape the old world ; The tao of getting getting digital done right ; Diving deep into the seven challenges to digital transformation ; Small steps equal giant leaps -- Part 3: The digital framework for success. The digital helix : an introduction ; Executives as digital helix explorers ; Themes and streams for insights in the digital helix ; Customers have experiential portfolios ; Marking and communications as a flow ; Sales are connected moments ; Everyone together, all the time ; In the moment and one step ahead always ; Building optimal mindset and culture ; Over the horizon to a brave new world, for some of use ; The next steps for you.
520			_a"Digital transformations are everywhere: business to business, business to comsumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20% of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30%, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations." -- _cBook jacket.
650		0	_aOrganizational change.
650		4	_aCambio organizacional _91976
650		4	_aEmpresas _93586 _xInnovaciones tecnológicas.
650		0	_aPlanificación empresarial _92610
650		0	_aTecnologías de la información _93587
650		0	_aBusiness planning.
650		0	_aInformation technology.
650		7	_aBusiness planning. _2fast _0(OCoLC)fst00842819
650		7	_aInformation technology. _2fast _0(OCoLC)fst00973089
650		7	_aOrganizational change. _2fast _0(OCoLC)fst01047828
700	1		_aAarons, Chris, _eauthor. _93166
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
946			_idpf