000			02987cam a2200337 i 4500
999			_c112485 _d112485
003			BJBSDDR
005			20230411090111.0
007			ta
008			170810s2018 ilua b 001 0 eng c
020			_a9780226519975 (cloth : alk. paper)
040			_aICU/DLC _beng _cICU
041			_aspa
042			_apcc
050	0	0	_aTK 6653 _bG878t 2018
082	0	0	_a621.388/87 _223
100	1		_aGross, Benjamin, _eauthor.
245	1	4	_aThe TVs of tomorrow : _bhow RCA's flat-screen dreams led to the first LCDs / _cBenjamin Gross.
264		1	_aChicago ; _aLondon : _bThe University of Chicago Press, _c2018.
300			_a307 pages : _billustrations ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	1		_aSynthesis
504			_aIncludes bibliographical references (pages [263]-289) and index.
520			_aIn 1968 a team of scientists and engineers from RCA announced the creation of a new form of electronic display that relied upon an obscure set of materials known as liquid crystals. At a time when televisions utilized bulky cathode ray tubes to produce an image, these researchers demonstrated how liquid crystals could electronically control the passage of light. One day, they predicted, liquid crystal displays would find a home in clocks, calculators—and maybe even a television that could hang on the wall. Half a century later, RCA’s dreams have become a reality, and liquid crystals are the basis of a multibillion-dollar global industry. Yet the company responsible for producing the first LCDs was unable to capitalize upon its invention. In The TVs of Tomorrow, Benjamin Gross explains this contradiction by examining the history of flat-panel display research at RCA from the perspective of the chemists, physicists, electrical engineers, and technicians at the company’s central laboratory in Princeton, New Jersey. Drawing upon laboratory notebooks, internal reports, and interviews with key participants, Gross reconstructs the development of the LCD and situates it alongside other efforts to create a thin, lightweight replacement for the television picture tube. He shows how RCA researchers mobilized their technical expertise to secure support for their projects. He also highlights the challenges associated with the commercialization of liquid crystals at RCA and Optel—the RCA spin-off that ultimately manufactured the first LCD wristwatch. The TVs of Tomorrow is a detailed portrait of American innovation during the Cold War, which confirms that success in the electronics industry hinges upon input from both the laboratory and the boardroom.
650		0	_aTelevision _xReceivers and reception.
830		0	_aSynthesis (University of Chicago. Press)
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK