000 01728cam a22004574i 4500
999 _c112504
_d112504
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005 20230411090112.0
007 ta
008 130415s2014 enka b 001 0 eng
010 _a 2013014320
020 _a9780571309221 (pbk)
020 _a0571309224 (pbk)
035 _a17698033
040 _aDLC
_bspa
_cDLC
_erda
_dDLC
041 _aeng
042 _apcc
050 1 4 _aP 96
_bE37b 2014
082 0 0 _a384
_223
100 1 _aElberse, Anita,
_93795
_d1973-
245 1 0 _aBlockbusters :
_bwhy big hits - and big risks - are the future of the entertainment business /
_cAnita Elberse.
250 _aFirst edition.
264 1 _aLondon :
_bFaber & Faber Limited,
_c2014.
300 _a307 pages :
_billustrations ;
_c22 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _aWhat is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
650 0 _aMass media
_xEconomic aspects.
650 0 _aMotion picture industry.
650 0 _aMusic trade.
650 0 _aCelebrities.
650 4 _aComunicación
_93261
_xAspectos económicos
650 4 _aMedios de comunicación de masas
_91587
650 4 _aIndustria cinematográfica
_91514
650 4 _aMúsica
_93796
_xComercio
650 4 _aCelebridades
_93797
942 _2lcc
_cBK
946 _aJaaM