| 000 | 01677cam a2200397 i 4500 | ||
|---|---|---|---|
| 999 |
_c112539 _d112539 |
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| 003 | BJBSDDR | ||
| 005 | 20230411090113.0 | ||
| 007 | ta | ||
| 008 | 190514s2015 nyua 001 0 eng | ||
| 020 | _a9780415716116 (pbk.) | ||
| 020 | _a9780415716109 (hbk) | ||
| 040 |
_aDLC _bspa _cDLC |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aP 96 _bZ47t 2015 |
| 082 | 0 | 0 |
_a302.230688 _223 |
| 100 | 1 |
_aZeiser, Anne _eauthor. |
|
| 245 | 1 | 0 |
_aTransmedia marketing : _bfrom film and TV to games and digital media / _cAnne Zeiser. |
| 264 | 1 |
_aNew York : _bFocal Press, _c2015. |
|
| 300 |
_axvii, 450 pages : _billustrations ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | _a1. Introduction to transmedia marketing -- 2. Marketing planning -- 3. The creative process -- 4. Influence the influencers : press and publicity -- 5. Influence the influencers : A-list vehicles -- 6. Reaching your public : visual expression -- 7. Reaching your public : advertising -- 8. Reaching your public : digital and viral -- 9. Finding success. | ||
| 650 | 0 |
_aMass media _xMarketing. |
|
| 650 | 0 |
_aDigital media _xMarketing. |
|
| 650 | 0 |
_aMarketing _xTechnological innovations. |
|
| 650 | 4 |
_aMedios de comunicación de masas _xMercadeo. _94185 |
|
| 650 | 4 |
_aFormatos digitales _xMercadeo. _94187 |
|
| 650 | 4 |
_aTelevisión _xMercadeo. _94188 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 946 | _iLMF | ||