000 01379cam a22002894a 4500
999 _c113306
_d113306
003 BJBSDDR
005 20230411090559.0
007 ta
008 050107s2006 ohu 000 0 eng
020 _a0324321031 (pbk.)
020 _a 9780324321036
040 _aDLC
_cDLC
_bspa
041 _aeng
042 _apcc
050 1 4 _aHF 5438.25
_bP964 2006
245 0 0 _aProfessional selling: a trust-based approach /
_cThomas N. Ingram ... [et al.].
250 _a3rd ed.
260 _aMason, Ohio :
_bThomson/South-Western,
_cc2006
300 _axxiv, 437 pages :
_billustrations ;
_c28 cm.
504 _aIncludes bibliographical references (p. 419-423) and index.
520 _aPROFESSIONAL SELLING provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Selling's chapters can be mixed and matched with sales management chapters from Ingram's SALES MANAGEMENT, SIXTH EDITION to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.
650 0 _aSelling.
650 4 _aVentas
_98169
650 4 _aVentas
_98169
_xLibros de texto
700 1 _aIngram, Thomas N.
_916195
942 _2lcc
_cBK