000			02548cam a2200325 a 4500
999			_c113546 _d113546
003			BJBSDDR
005			20230411090611.0
007			ta
008			191024s1999 nyu b 001 0 eng
020			_a1581150288
020			_a9781581150285
040			_aDLC _cDLC _bspa
041			_aeng
043			_an-us---
050	0	0	_aZ 471 _bC689c 1999
082	0	0	_a002/.068/8 _221
100	1		_aCole, David, _d1945-
245	1	4	_aThe complete guide to book marketing / _cby David Cole.
260			_aNew York : _bAllworth Press, _cc1999.
300			_axvii, 267 p. ; _c23 cm.
504			_aIncludes bibliographical references (p. 249-250) and index.
505			_aIntroduction: Marketing is Everything--Everything is Marketing -- Informed Strategies -- Publishers and Authors Working Together -- Book Marketing Boot Camp -- The Difference Between Sales and Marketing -- Maximizing Revenues -- Making Your Efforts Cost-Effective -- Calculating the Financial Parameters -- A Model Profitability Analysis -- How Much Should You Spend? -- Put Your Marketing Plan on Paper -- Start Marketing Now -- Marketing Timeline -- Fundamental Strategies for Your Book, List, and Company -- Create a Package That Attracts Buyers -- Know the Competition -- Publish for the Frontlist and the Backlist -- Advertise Only When Appropriate -- Build and Market a Publishing Identity -- Brand Your Company, Imprint, or Series -- Partner with Nonpublishing Organizations -- Marketing and Sales in the Book Trade -- Trade Distribution -- Helping the Stores Sell Your Books -- BookExpo America and the Regional Trade Shows -- The Independents, the Chains, and the Net -- Foreign Trade Sales -- The Library Market and How to Reach It -- Make Your Books Librarian-Friendly -- Keeping Libraries Informed -- The Vital Importance of Reviews -- Other Influences on Library Buying Decisions -- Library Distributors -- Library Wholesalers -- Library Meetings -- Direct Mail -- Advertising -- Author Appearances -- Selling Direct -- Reader Response Cards -- Back-of-Book Catalogs -- Back-of-Room Sales -- Book Fairs, Trade Shows, and Conventions -- The Internet -- Building a Direct-Mail Program -- It's All in the Numbers -- The Joy of Testing.
650		0	_aBooks _zUnited States _xMarketing.
650		0	_aBooks _xMarketing.
650		4	_aLibros _xMercadeo _99738
906			_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg
942			_2lcc _cBK
946			_iLMF