| 000 | 01438 a2200265 4500 | ||
|---|---|---|---|
| 999 |
_c115140 _d115140 |
||
| 003 | BJBSDDR | ||
| 005 | 20230411090718.0 | ||
| 007 | ta | ||
| 008 | 060421b2010 nyu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070172739 | ||
| 040 |
_bspa _cBJBSDDR |
||
| 041 | _aeng | ||
| 050 | 1 | 4 |
_aP 90 _bR693m 2010 |
| 082 | 0 | 0 | _a302.23 |
| 100 | 1 |
_aRodman, George R., _d1948- |
|
| 245 | 1 | 0 |
_aMass media in a changing world : _bhistory, industry, controversy / _cGeorge R Rodman |
| 260 |
_aNew York : _bMcGraw-Hill Education, _c2010 |
||
| 300 |
_a512 p.: _bill.; _c27 cm |
||
| 505 | _aTells the story of where the media came from, why they do what they do, and why those actions cause controversies. This title features coverage of the significance of mobile media in mass communication including sections on the convergence of economics of the online and mobile industries and the history of mobile media. | ||
| 520 | _a Pt. 1. Overview. 1. Introduction -- pt. 2. The print industries. 2. Books. 3. Newspapers. 4. Magazines -- pt. 3. The electronic industries. 5. Movies. 6. Recordings. 7. Radio. 8. Television. 9. The internet -- pt. 4. Information and persuasion industries. 10. News. 11. Public relations and politics. 12. Advertising -- pt. 5. Media issues. 13. Media impact. 14. Media law. 15. Media ethics. | ||
| 650 | 4 |
_aMedios de comunicación de masas _91587 |
|
| 650 | 4 |
_aCambio social _91529 |
|
| 942 |
_2lcc _cBK |
||
| 946 | _idpf | ||